When I was a little girl I wanted to discover, rescue, heal and love endangered and traumatized animals, just like Dian Fossey and Jane Goodall. Somewhere along the way I thought it would be cooler and more fun to get involved in the seemingly glamorous world of fashion, so I combined my love of writing with the aesthetic stimulation of fashion and began penning articles for media outlets before I was even a teenager. When I was 14, I turned my collective articles into LuxuryFashion.com, a full-fledged online magazine, which I ran all aspects of this on-and-off for a decade. Along the way I also got into event production, TV correspondence, brand development/marketing, fashion retail and “lifestyling”. It was my teenage dream to start an in-print avant garde fashion magazine, and by 25, I was directing Z!NK Magazine before leaving to launch BULLETT, a magazine, lifestyle brand, and digital content production and creative agency.
Shortly after BULLETT’s launch, I was hit with the realization that while all of this was fluffy and fun, it was not feeding my soul, enlightening me, or doing anything for mankind on a grander scale. The media powerhouse I had dreamed would celebrate truth, awareness, humanity and beauty in all forms started feeling more like another young, savvy creative clique pumping out “cool” content. It was appeasing my vanity desires, but I craved something deeper. I was growing up, finding purpose and seeing the global effects of our over-consumption addiction that my industry was promoting trend season after trend season. I saw how much of our world’s reality was being avoided while we were being entertained and encouraged to consume, look pretty and do as other mainstream hip people do. Suddenly the things that once made my world go ’round stopped being so cool in my eyes. I became increasingly distressed about the suffering and imbalance in the world and my level of compassion hit an all-time high. It was my heart’s awakening, or reawakening I should say. After a destined chain of events, I sold off my interest in the magazine I birthed, and spent the next eighteen months rediscovering myself and unearthing my true passions.
Welcome 2013. I am now devoting all I have learned through my experiences in life and the industries of fashion, business, lifestyle and entertainment into conscious projects with purpose for the global greater good. I enjoy building ideas and communities, designing brand architecture, connecting people, arts & aesthetics and anything wellness. To me, wellness encapsulates anything that helps lift one to their greatest potential: health, happiness, fitness, self-esteem, internal powers, success, identity, relationships, spirituality, beliefs and mindset.
Currently working on a few exciting digital and media projects, the launch of a wellness/consciousness consulting agency, as well as hosting speaking panels, workshops and retreats and co-creating a women’s networking, cultural and philanthropy community. The underlying root of these endeavors is to promote and inspire change for the better beginning within each of us. We are all responsible for the creation and direction of our own lives, which in turn influences the world around us. Through this, we have the power to make this world a utopia in our lifetimes for every one of us. I believe helping people develop their potentials, tap into their unique greatness, release insecurities and social conditioning and transcend from an outlook of competition to cooperation, from profit to purpose will change the world faster and easier than any protest, innovation or revolution.
“Be the change you wish to see in the world.” -Gandhi